

OpenAI Collaboration with Apple for Siri Enhancements Raises Concerns at Microsoft
Apple and OpenAI Partnership
Apple has been in negotiations with OpenAI since mid-2023 to utilize GPT technology in enhancing Siri, with the deal set to be publicly revealed at WWDC 2024.
Microsoft's Concerns
Microsoft, which also partners with OpenAI, is worried about the implications of the Apple-OpenAI deal on its own operations and future profits.
Siri's Advanced Capabilities
The integration of OpenAI's technology is expected to enable Siri to handle more complex queries and potentially function as a chatbot, enhancing user interaction.
Strategic Implications
The collaboration could significantly boost Apple's AI features, directly competing with Microsoft’s offerings, despite ongoing discussions about server demands and profit-sharing.

During internal testing, Apple engineers utilized OpenAI's APIs to significantly enhance the capabilities of Siri, Apple's voice-activated assistant2. By integrating ChatGPT with Siri, they managed to create more sophisticated demonstrations where Siri could handle complex queries more effectively than before2. This integration allowed Siri to better understand the context of user queries, thereby improving the responsiveness and accuracy of its responses. This development indicates a shift towards making Siri not only more intelligent but also more interactive and capable of understanding nuanced communication.

Microsoft is concerned about the partnership between Apple and OpenAI, as both companies have existing deals with the AI startup. Microsoft has been investing in OpenAI since 2019 and has integrated its technologies into its products such as the Azure OpenAI Service. Microsoft is worried about the potential competition from Apple's AI capabilities that will be powered by OpenAI's technology, as well as the demand for servers when Apple launches new features for its users2. Microsoft CEO Satya Nadella has discussed these concerns with OpenAI CEO Sam Altman, and the company has asked for a cut in future OpenAI profits in return for its $13 billion investment in the startup1.