Patagonia offered 90 CX employees $4,000 toward relocation costs and extra PTO to relocate to one of seven designated hubs. The company aims to improve team culture and support business needs through this initiative.
Patagonia is moving its CX team to a new "hub" model, requiring employees to relocate within 60 miles of one of seven hubs: Atlanta, Salt Lake City, Reno, Dallas, Austin, Chicago, or Pittsburgh1. This change aims to improve team culture and support business needs, as feeling disconnected had been a common complaint among CX workers.
Patagonia plans to gather staff at the hubs at least once every six weeks for in-person trainings, company gatherings, or Activism Hours. This is to improve team culture and support business needs.