Peacock Plans to Hike Subscription Prices (Again) Ahead of the Summer Olympics

Peacock is set to increase its subscription prices again, with new rates effective from July 18 for new customers and August 17 for existing ones. This price adjustment precedes the 2024 Summer Olympics, which Peacock will broadcast. The streaming service also plans to enhance the viewing experience with new features like watch parties and multiview options.

This marks another price hike following last year's adjustments and positions Peacock as the first major streaming platform to raise prices in 2024. The increase comes as Peacock aims to offer more value around big events like the Olympics and an NFL game in São Paulo, despite maintaining a free, ad-supported tier for existing subscribers.