Peak TV Is Over, Welcome to Peak IP

The era of "Peak TV" may be winding down, but the trend of expanding successful TV franchises is on the rise. The 2023-24 broadcast season alone will see 21 scripted series that are either spinoffs or part of an existing franchise. This includes long-standing series like "Law & Order: SVU" and newer additions like "Young Sheldon," which is set to end but will spawn another spinoff next season.

Beyond traditional networks, franchises are thriving with multiple series under single umbrellas, such as AMC's "Walking Dead" universe and HBO's "Game of Thrones" prequels. Streaming platforms are also investing heavily in franchises, with shows like "The Boys" on Prime Video expanding into new territories. The reliance on franchises is driven by their proven success and the ability to draw loyal audiences, providing networks and streaming services with robust content for their platforms.