
Don Schuerman, CTO of Pega, describes the potential shift from right brain AI applications to left brain AI applications in business environments as a move from creative and imaginative tasks to more analytical and decision-making tasks24. According to Pega's research, right brain generative AI is currently the most used AI within enterprises, primarily for tasks such as content creation, curating large stores of information, and conversational chatbots2. Schuerman suggests that the rapid rise of creative right brain generative AI should now open the door to greater adoption of the more analytical left brain AI decisioning solutions by global businesses, such as predictive analytics functions or decision management tools2. He believes that this shift will allow organizations to apply AI to core business objectives and drive innovation.

According to Dr. Iain McGilchrist's writings in The Lancet, the left hemisphere of the brain is primarily responsible for rational reasoning, analytical thought, and decision-making. On the other hand, the right hemisphere is responsible for creative, imaginative, and generative tasks. However, it's important to note that this division is an oversimplification, and both hemispheres work together for most activities.

According to the research conducted by Pega and Savanta, two in five respondents (40%) said they use enterprise AI mostly for creative or productivity-enhancing tasks such as content creation, curating large stores of information, or applying it for use in conversational chatbots. Conversely, less than a third (30%) of all respondents predominantly use rational left brain AI decisioning tools, such as predictive analytics functions or decision management tools.