Picsart partners with Getty Images to develop a custom AI model

Picsart, a photo-editing startup, is partnering with Getty Images to develop a custom AI model trained exclusively on Getty Images' licensed creative content. This collaboration offers several benefits to Picsart users, including:

1. Access to Responsible AI Imagery: By using a model trained on licensed content, Picsart ensures that its users have access to AI-generated images that are safe and legally compliant. This addresses growing concerns regarding copyright issues related to AI-generated content.

2. Commercial Usage Rights: Users will be able to generate their own unique images with full commercial rights, allowing them to use the created assets for a wide range of purposes, from social media ads to website graphics.

3. Customization and Editing: Picsart users will have the ability to use any of the platform's editing tools to add to or customize the AI-generated assets, providing endless possibilities for content creation.

4. Partnership with a Prestigious Brand: Getty Images is a well-known and respected name in the world of visual content creation and licensing. By partnering with Getty, Picsart can offer its users AI-generated imagery from a trusted and high-quality source.

5. Integration of Getty Images Video Content: In addition to the AI model, Picsart is also integrating Getty Images' video content into its platform, providing even more creative options for its users.

By creating its own AI model trained on licensed content, Picsart aims to provide its users with a safe and reliable way to utilize AI in their creative processes, while also offering a wide range of customization options and content.

The partnership between Picsart and Getty Images aims to address the rising concerns regarding AI-generated images and copyright issues by creating a custom AI model that is trained exclusively on Getty Images' licensed creative content1. By doing so, Picsart plans to give its users access to safe AI creative tools for generating unique images with full commercial rights, ensuring that the content created using their platform is free from potential copyright infringements.

This custom model will be developed from scratch, and Picsart's AI lab, PAIR, will be responsible for building the model. It will be made accessible through the company's own API services. This collaboration ensures that the AI model is trained on legally obtained content, reducing the risk of copyright issues arising from the use of AI-generated images.

In summary, the partnership between Picsart and Getty Images tackles the concerns surrounding AI-generated images and copyright issues by using a custom AI model trained exclusively on licensed content, providing users with access to responsible and legally compliant AI creative tools.