Poppi faces lawsuit from consumer who questions its gut health claims
What specific claims does Poppi make about the gut health benefits of their sodas?
Poppi claims that their sodas contain prebiotic ingredients, specifically agave inulin, which can improve gut health. The company's website states that agave inulin is a "special type of fiber that can act as food for healthy bacteria in your gut." The sodas' labels also feature the slogan "Be Gut Happy. Be Gut Healthy." However, a recent class-action lawsuit alleges that Poppi's sodas contain such small amounts of prebiotic fiber (just 2 grams per serving) that the average consumer wouldn't experience any significant gut health benefits from drinking them2.
On what grounds is Kristin Cobbs filing a class-action lawsuit against Poppi?
Kristin Cobbs is filing a class-action lawsuit against Poppi on the grounds that the company's products do not improve gut health as much as their marketing suggests6. Cobbs argues that Poppi drinks contain only around 2 grams of prebiotic agave inulin fiber, which is insufficient to provide any real benefit. She also cites research showing that consuming 7.5 grams of agave inulin daily for three weeks was insufficient to confer any meaningful prebiotic benefit. The lawsuit claims that if consumers drink more Poppi, any prebiotic benefits would be outweighed by increased sugar consumption. Cobbs is seeking monetary relief for herself and similar customers.
What is Poppi's mission statement as mentioned in their response to the lawsuit?
Poppi's mission statement, as mentioned in their response to the lawsuit, is "to revolutionize soda for the next generation of soda drinkers." The company emphasizes its dedication to providing a tasting experience that millions of people have come to enjoy, and it believes the lawsuit against them is baseless.