Prime Video users are in for ad(ded) streaming interruptions

Amazon has announced the introduction of three new interactive ad formats on Prime Video, aimed at enhancing shopping experiences during streaming. These ads, which include shoppable carousel ads, interactive pause ads, and brand trivia ads, will appear during ad breaks or when videos are paused. This move is part of Amazon's strategy to integrate more engaging and potentially revenue-boosting advertising options on its streaming platform.

Despite the innovative approach, there is concern among users about the increasing intrusion of ads, especially for those paying additional fees to avoid them. Other platforms like Hulu and Peacock have also adopted interactive ads, leading to mixed reactions from viewers, with some canceling subscriptions due to ad overload. Amazon's initiative reflects a broader trend in streaming services incorporating more interactive ad features to engage viewers and drive sales.