Report: Apple prepping over 90 million iPhone 16 units for 2024 alone
How does Apple's planned iPhone 16 shipment compare to iPhone 15?
Apple aims to ship at least 90 million iPhone 16 devices in the latter half of 2024, targeting about 10% growth in shipments compared to the iPhone 15, which shipped about 81 million units in the second half of 2023. The increase is attributed to the introduction of AI services and a rebound in demand in China.
What is Apple's shipment target for iPhone 16 in 2024?
Apple aims to ship at least 90 million iPhone 16 devices in the latter half of 2024, relying on AI services to boost demand for its new lineup after a challenging 2023. The company has communicated to its suppliers and partners that it's aiming for approximately 10% growth in new iPhone shipments compared to their predecessors2.
Why is Apple focusing on AI services for the iPhone 16?
Apple is focusing on AI services for the iPhone 16 to drive demand and differentiate the device from its predecessors. With the integration of Apple Intelligence features, the company aims to offer unique and enhanced user experiences, potentially attracting more users to upgrade to the new iPhone model.