
Apple Intelligence includes features such as improved photo editing with AI in Photos, greater Siri control over apps and actions, and enhanced language capabilities for summarizing lectures, group threads, and prioritized notifications3. It also introduces Writing Tools to help users find the right words and create original content from scratch. Additionally, it offers image generation tools like Image Playground and Genmoji creation, and integrates ChatGPT from OpenAI into Siri and Writing Tools for more expertise when needed.

Apple's AI strategy has intensified competition in the smartphone market, prompting Android manufacturers to focus on AI features to reclaim market share. Major brands are stockpiling chips and prioritizing AI innovation, with all major flagship phones expected to move to 3nm fabrication processes to support AI features. Apple's confidence in AI has sparked a wave of AI activity among its competitors.

Apple increased its iPhone 16 orders by more than 10%, with plans to ship more than 90 million units before the end of 2024 alone. This increase comes in part due to the expected demand for Apple Intelligence features.