

General Motors (GM) has opted to replace Apple CarPlay with its proprietary software, Ultifi, in its upcoming electric vehicles like the 2024 Chevrolet Blazer EV. This move aims to enhance GM's software capabilities and create a new revenue stream through digital services. However, the transition has faced criticism due to technical glitches and a complex user interface, contrasting with CarPlay's popularity and ease of use among U.S. consumers.
The shift reflects GM's strategy to regain control over customer data and connections, which are currently influenced by third-party systems like Apple CarPlay. Despite potential benefits, the decision has been met with resistance from customers preferring the familiar CarPlay interface. The success of this strategy will likely impact future industry trends, depending on whether GM can overcome the initial setbacks and meet consumer expectations with Ultifi.