
The group that showed the greatest improvement in creativity with AI was the one with the least inherently creative individuals. They experienced the largest improvement in their creativity when using AI-generated ideas.

AI can potentially enhance individual creativity by generating unique ideas, patterns, or compositions that artists can incorporate into their work. It can analyze vast amounts of data and produce innovative concepts, serving as a source of inspiration and a tool for idea generation. AI can also help refine and develop existing ideas, enabling individuals to explore new creative possibilities.

AI can boost individual creativity, but at a collective cost. While AI-assisted writing was found to be more novel and useful, overall creativity and diversity of ideas decreased in the group using AI. This "social dilemma" suggests that as more people use AI for creative tasks, societal creativity levels may decline.