Rise of resort day passes offers travelers luxury on a budget
Are Resort Day Passes Redefining Luxury Travel?
Hotels and resorts are increasingly offering day passes, allowing guests to enjoy luxury amenities without booking a room. ResortPass dominates this market, partnering with over 1,300 luxury hotels. Amid rising travel costs, consumers like Lora Bowler see day passes as an affordable luxury, with prices starting as low as $25. This trend provides additional revenue for hotels while offering budget-conscious travelers a taste of luxury.
What was the average cost of a luxury hotel room in the U.S. from January 1 to April 6, and how does this compare to the previous year?
The average cost of a luxury hotel room in the U.S. from January 1 to April 6 was roughly $400 per night. This represents a 1% increase compared to the same period in the previous year.
What percentage of the day-guest market does ResortPass currently hold, and how many luxury hotels have they partnered with?
ResortPass currently holds 95% of the day-guest market and has partnered with more than 1,300 luxury hotels, including the Waldorf-Astoria, JW Marriott, and Fontainebleau.