Samsung has officially lost its crown in the foldable market
Samsung has officially lost its crown in the foldable market
Samsung Loses Leadership in the Foldable Market
Market Shift
Samsung's dominance in the foldable market has significantly diminished, with its market share dropping from nearly 60% to 23% as Huawei takes the lead with 35%.
Competitive Pressure
The rise of competitors like Huawei, Motorola, and Honor, who have introduced innovative devices, has contributed to Samsung's decline in the foldable sector.
Stagnant Innovation
Samsung's recent foldable models, such as the Fold 5 and Flip 5, have seen only minor upgrades, causing them to fall behind in a rapidly evolving market.
Popular Form Factors
Book-style foldables, like the Galaxy Z Fold 5 and Pixel Fold, have become the most favored design, capturing 55% of the market in early 2024.
What percentage of the global foldable market did Samsung hold as of Q1 2023?
As of Q1 2023, Samsung held just shy of 60% of the global foldable market1.
What are the market shares of Huawei, Motorola, and Honor in the global foldable market as reported?
Based on the report from Counterpoint Research, Huawei has taken the lead in the global foldable market with a 35% share of total shipments. Motorola has secured an 11% share, while Honor has a 12% market share in the foldable space. These figures indicate significant growth for both Motorola and Honor over the course of 2023.