Samsung mocks Apple's crushing iPad Pro ad with its own 'UnCrush' pitch

Samsung has launched a counter-advertisement titled "UnCrush" in response to Apple's controversial "Crush" ad for the iPad Pro, which was criticized for its portrayal of destroying cultural items. The "UnCrush" ad, created by BBH USA and directed by Zen Pace, features a woman using a Galaxy Tab S9 to make music amidst a scene of destruction, highlighting Samsung's support for creativity. This move marks a return to Samsung's previous marketing strategy of directly challenging Apple, aiming to highlight its own technological innovations and user-friendly features.