

Samsung has released a new ad for their Galaxy Tab S9 in response to Apple's controversial iPad Pro advertisement. Apple's original ad showcased creative tools being crushed by a hydraulic press, symbolizing their integration into the new iPad Pro. This was criticized for potentially demeaning traditional creativity, prompting Apple to apologize and halt further TV broadcasts of the ad.
Samsung's counter-ad features a musician navigating the wreckage from Apple's ad and using a Galaxy Tab S9, emphasizing that "Creativity cannot be crushed." This ad, which subtly critiques Apple's approach, aligns with Samsung's promotion of the Galaxy Tab S9 series, highlighting its new AI features and competitive pricing.