Samsung Reveals New Smartwatch In Latest Galaxy S24 Special Offer
What specific items are included in Samsung's special bundle offer with the purchase of the Galaxy S24?
Samsung's special bundle offer with the purchase of the Galaxy S24 includes a new Galaxy smartwatch, specifically the Galaxy Watch FE. However, it is important to note that the Galaxy Watch FE has not been officially announced by Samsung yet. The offer is expected to return when the Galaxy Watch FE launches later this month.
How has the bundling strategy impacted the sales of the Galaxy S24 series according to Counterpoint Research?
According to Counterpoint Research, the bundling strategy has positively impacted the sales of the Galaxy S24 series. The Galaxy S24 Ultra, in particular, was the best-selling GenAI-capable smartphone, commanding over 30% market share, more than the combined share of the next two smartphones1. The aggressive promotional efforts, including extra storage, subscriptions, exclusive colors, and peripherals, have contributed to the success of the S24 platform.
When did Samsung launch the Galaxy S24 family?
Samsung launched the Galaxy S24 family on January 17, 2024. The launch event took place in San Jose, California, and the phones went on sale on January 31, 2024.