

Samsung leads in high-end Android smartphone sales, achieving its highest average selling price (ASP) of $336 in Q1 2024, still trailing Apple's $900 ASP. Despite this, Samsung dominates Android OEMs in revenue, holding a 20% global market share and 18% revenue share, compared to Apple's 41%. The overall smartphone market saw a 7% year-over-year revenue increase, with growth expected to continue, driven by premium features like foldables and GenAI technology.