Some European launch officials still have their heads stuck in the sand

SpaceX's current annual launch rate is over 100 launches per year, significantly surpassing other launch providers. This rapid launch cadence has allowed SpaceX to dominate the global market, with the company launching about 90% of the world's total payload mass into orbit. The increased launch rate has been made possible through the reuse of first-stage boosters and payload fairings, as well as efficient launch pad turnaround times.

Richard Bowles, Arianespace's Southeast Asia chief of sales, initially thought that SpaceX's goals, such as lower launch costs and reusability, were just a dream and not realistic1. He believed that their $5 million or $15 million launch costs and reusability were unattainable and that waking people up from such dreams was unnecessary.