
Sony won't increase their bid during Paramount's "Go Shop" period due to potential regulatory issues and foreign-ownership rules in broadcasting. There are also doubts about federal watchdogs allowing two major Hollywood studios to merge.

Sony and Apollo made a joint offer to acquire Paramount Global for $26 billion in an all-cash deal. This offer was submitted after a solo bid by Apollo was rebuffed and after the exclusive negotiating window with Skydance ended.

Sony's decision to refine their offer was affected by potential regulatory issues, foreign-ownership rules in broadcasting, and doubts about federal watchdogs allowing two more major Hollywood studios to merge. These concerns led Sony to carefully evaluate the potential risks and benefits of the acquisition.