Existing Sony cardholders can redeem their points until December 31, 2024. They can also access their accounts and submit bonus points and purchase credit request forms through the app until that date. However, they cannot send physical bonus points and credit request points by mail after July 21, 2024.
No, new members cannot join the Sony Rewards program after the announcement. The program has stopped accepting new members effective immediately. Pre-existing Sony and PlayStation cardholders can still redeem points until December 31, 2024.
Sony has not provided a specific reason for terminating the Sony Rewards program. The program allowed PlayStation credit card users to earn points for purchases, which could be redeemed for items from the Sony brand. The decision to end the program may be related to a shift in focus towards other initiatives, such as the PlayStation Stars loyalty program.