

South by Southwest (SXSW), a premier festival celebrating creativity, culture, and technology, is set to expand to London in June 2025. This marks the event's introduction to Europe, following its inception in Austin in 1987 and a recent expansion to Sydney in 2023. SXSW London aims to carry forward Austin's legacy while integrating the unique cultural vibrancy of London, focusing on creative talent across Europe with a diverse program including music, tech, and more.
The festival will utilize numerous venues in Shoreditch, East London, known for its creative and technological scene. London’s Mayor, Sadiq Khan, expressed enthusiasm about hosting SXSW, highlighting the city's role as a hub for technology and creative sectors. The event promises to offer a platform for the next generation of creative talent and will continue Austin’s focus on climate action and sustainability. More details and ticket information for SXSW London 2025 will be released in the coming months.