Southwest Airlines shareholders puzzled by Elliott's activism can look to past campaigns for insight
What are potential impacts of Elliott’s campaign on Southwest’s management?
Elliott's campaign could lead to significant changes in Southwest's management, including the ouster of CEO Bob Jordan and Chairman Gary Kelly. It could also result in a business review and potential changes to the company's offerings. Additionally, there could be a refresh of the board and a shift in the company's overall strategy.
How has Southwest Airlines responded to Elliott Management's proposals?
Southwest Airlines responded to Elliott Management's proposals by expressing confidence in its current leadership and business model4. The airline stated it is focused on restoring industry-leading financial performance and has recently implemented a new revenue management system. Southwest also mentioned that it maintains an open dialogue with shareholders and values their perspectives related to enhancing shareholder value3.
What changes is Elliott Management proposing for Southwest Airlines?
Elliott Management is proposing the following changes for Southwest Airlines: enhanced board with new independent directors, upgraded leadership with fresh perspectives, and a comprehensive business review to modernize Southwest's strategy and operations. The aim is to achieve best-in-class margins and compelling returns for shareholders.