Southwest Airlines ticket prices now appear on Google Flights
Southwest Joins Google Flights: What's Next?
Southwest Airlines ticket prices are now available on Google Flights, joining other major U.S. carriers like American Airlines and Delta. This new visibility comes through a pilot partnership with Google, aiming to enhance customer access to flight options and direct booking through Southwest.com. This integration allows users to compare fares and directly book their chosen itineraries, aligning with Southwest's strategy to broaden its online presence and customer engagement.
What are the requirements for an airline to be included on Google Flights as mentioned in the Help Center page?
To be included on Google Flights, an airline must form a partnership with Alphabet-owned Google, as detailed in the Help Center page for the travel tool34. This partnership allows the airline's flights and fares to be listed on Google Flights, enabling users to compare different fare options and directly link to the airline’s website to book their selected itinerary134.
What new method has Southwest Airlines introduced for customers to find ticket prices?
Southwest Airlines has introduced a new method for customers to find ticket prices by making its flights and fares available on Google Flights. This popular online air travel tool now displays Southwest's flight options, allowing users to compare different fare options and click directly into Southwest's website to book their selected itinerary. This move extends the reach of Southwest.com and provides users with enhanced visibility into the airline's available flights, fares, and benefits of its products and services.