
Elliott Investment Management has called for leadership and board changes at Southwest Airlines, as well as proposing a fresh perspective to help the company compete in the modern airline industry6. While specific details of all the proposed changes have not been mentioned, CEO Bob Jordan has acknowledged that the airline is considering amendments to its open-seating policy, potentially adding premium seating or extra leg room seats, and has heard that Elliott might propose bag fees. However, Jordan has stated that nearly 50% of Southwest's customers choose the airline because of its no-bag fee policy, and any changes affecting the business model should be made with careful consideration.
In response to the suggestions from Elliott Investment Management, Jordan said, "We want to understand what their ideas are, they may have great ideas," and mentioned that the company will treat Elliott like any other investor6. He also reiterated that he has no plans to resign and that the airline will not stagnate, but will continue to evolve based on customer preferences while sticking to its values. Southwest plans to unveil a "very broad plan" at an investor day in September.

Bob Jordan, Southwest Airlines' CEO, views the relationship with Boeing as crucial for the airline's long-term success, despite recent aircraft delivery delays and quality issues at supplier levels. He emphasizes the importance of having a strong and reliable Boeing for decades to come. Jordan said, "We support Boeing doing the work to get better... Because a better Boeing is good for us for decades. We need Boeing to be very solid." However, he also expressed dissatisfaction with the delays, stating, "I'm not happy with the delays." Jordan is actively engaged in discussions with Boeing and the Federal Aviation Administration to address these issues and improve the situation.

The upcoming investor day in September mentioned by Southwest Airlines CEO Bob Jordan is significant as it will provide an opportunity for the airline to address the concerns and suggestions raised by activist investor Elliott Investment Management. Stakeholders can expect discussions regarding potential changes to the company's policies, such as the open-seating policy, and other areas where Elliott believes Southwest could improve its competitiveness in the modern airline industry.
Additionally, the investor day will likely include presentations on the company's financial performance, long-term growth strategy, and plans for addressing the challenges it currently faces, such as the delayed delivery of airplanes from Boeing. It will also be a platform for Southwest to showcase its strengths, vision, and commitment to treating its customers and employees right.
In summary, the investor day in September will be crucial for Southwest Airlines to address the concerns of its stakeholders, present its strategic plans, and demonstrate its commitment to continuous improvement and evolution in the competitive airline industry.