Spotify announces an in-house creative agency, tests generative AI voiceover ads
What is the purpose of Spotify's newly launched in-house creative agency, Creative Lab?
Spotify's newly launched in-house creative agency, Creative Lab, aims to help brands create custom marketing campaigns and reach Spotify's 615 million listeners more effectively. The Creative Lab team will work closely with brands and agencies to inspire, create, and scale creativity with Spotify-first thinking. By providing local and nuanced insights, the agency will collaborate with brands to build campaigns through workshops, inspiration sessions, and collaborative ideation and concepting2. This initiative will enable brands and agencies to design their campaigns and messaging specifically for the Spotify audience.
What specific capabilities will the new AI tool, "Quick Audio," provide to advertisers on Spotify?
The new AI tool, "Quick Audio," will enable advertisers on Spotify to create scripts and voiceovers using generative AI. This tool aims to streamline the ad creation process by providing an efficient way to produce host-read ads for podcasters and other audio content. "Quick Audio" will soon be available in Spotify Ads Managers, allowing brands to generate ad content quickly and easily with the help of AI technology.
How does Spotify plan to use generative AI in its advertising strategies?
Spotify plans to use generative AI in its advertising strategies in several ways. Firstly, the company is working on a new AI tool called "Quick Audio," which will enable brands to create scripts and voiceovers using generative AI. This tool will soon be available in Spotify Ads Managers. Secondly, Spotify aims to use AI to generate host-read ads for podcasters, making the advertising process more efficient and personalized. Lastly, Spotify's in-house creative agency, Creative Lab, will help brands create custom marketing campaigns, incorporating generative AI and other interactive ad formats to reach Spotify's vast audience of 615 million listeners4.