Studios Warn Of First Amendment Implications For SAG-AFTRA-Backed AI Bill To Require Consent For Digital Voice And Likeness

As SAG-AFTRA raises concerns about AI-generated deepfakes, studios argue that the proposed "No Fakes Act" could infringe on First Amendment rights. The bill aims to establish a "digital replication right," allowing individuals to control the use of their digital likeness, but studios fear it could overly restrict content creation. The debate highlights the challenge of balancing intellectual property rights with free speech in the era of advanced digital technology.