

Nearly two decades after its inception, Sweetgreen announced the introduction of beef to its menu, aiming to meet the protein demands of Americans and attract more dinner customers. However, this move raises concerns about how the fast-casual salad chain, which aims for carbon neutrality by 2027, will address the environmental impact of beef production, a significant contributor to climate change. Sweetgreen's decision reflects both a business strategy and an environmental challenge, as they plan to source beef intentionally.