Taco Bell enters the value meal wars with its biggest deal ever

Customers are spending less on fast food due to economic pressures and higher prices, as well as dining out less often. This has led to fast food chains like Taco Bell introducing discounted value meals to attract customers and increase spending.

Taco Bell is facing economic pressures due to customers dining out less often and spending less when they do, likely influenced by inflation and economic uncertainty. This has led the chain to discount its menu items, such as the "Luxe Cravings Box", to attract cash-strapped consumers and increase spending. Same-store sales in the US have been affected, with a 2% rise in the recent quarter, a sharp decline compared to the previous year6.