

TAG Heuer collaborates with Kith to revive the iconic 1980s Formula 1 watch, launching a limited series of 5,000 units across 10 editions. These colorful, plastic-cased watches, popular in the past for their affordability and style, will be available in select Kith boutiques and online. The collection, featuring quartz movements and a modern twist with sapphire crystals and high-grade rubber straps, aims to attract Gen Z consumers, blending nostalgia with contemporary fashion trends.