Target scales back on its LGBTQ+ merchandise ahead of Pride Month 2024

Target announced a reduction in its LGBTQ+ merchandise for Pride Month 2024, limiting availability to select stores and online based on past sales performance. This decision follows a conservative backlash and safety concerns for employees from the previous year. Despite the scale-back, Target affirmed its ongoing support for the LGBTQ+ community through year-round initiatives and participation in local Pride events. Critics, including Human Rights Campaign President Kelley Robinson, expressed disappointment, emphasizing the importance of visible support for LGBTQ+ individuals and allies.