Target to limit Pride merchandise in stores after backlash

Target has decided to limit its Pride-themed merchandise in some stores during Pride Month in June 2024, following backlash and decreased sales from last year's collection. This decision affects only certain locations based on consumer research, though a full assortment will still be available online. The move reflects the company's ongoing struggle to balance support for the LGBTQ+ community with reactions from different customer segments amid a politically charged atmosphere.