Technology crushing human creativity? Apple's new iPad ad has struck a nerve online

Apple's new iPad Pro ad, featuring a hydraulic press crushing various creative tools to highlight the device's capabilities, has sparked controversy for seemingly symbolizing technology's dominance over traditional creativity. Critics, including celebrities and marketing experts, found the ad tone-deaf, suggesting it portrays technology as replacing human creativity and experiences. Apple has since apologized and decided not to run the ad on TV, acknowledging that the campaign missed its intended mark of celebrating creativity.