The 10 books the rich will be reading this summer
Elite Summer Reads: What Are the Wealthy Into?
Every May, J.P. Morgan Private Bank unveils a summer reading list tailored for its affluent clientele, marking a tradition that has reached its 25th year. This year's selection includes titles on diverse subjects such as effective communication, artificial intelligence, Formula One, whiskey, hidden vacation spots, and the art collection of Alicia Keys and Swizz Beatz. The list is compiled based on suggestions from over 35,000 client advisors and employees, reflecting the current interests and discussions among the bank's wealthy clients.
What additional items do clients receive along with the books from the J.P. Morgan summer reading list?
Clients who receive books from the J.P. Morgan summer reading list also get an elegant J.P. Morgan-branded box with a book or two from the list, recommended specifically by their client advisor. The advisor also includes a handwritten note and a commemorative bookmark.
How does the selection process for the J.P. Morgan summer reading list work, including the involvement of client advisors and employees?
The selection process for the J.P. Morgan summer reading list involves surveying the firm's more than 35,000 client advisors and employees globally. They are asked about the topics clients are talking and thinking about the most. This year, the advisors sent in over 700 recommended book titles. A committee then whittles down the list based on timeliness and appeal. The final selection aims to match the tastes and preoccupations of J.P. Morgan's wealthy clients.