The five secrets to Ferrari’s success as a luxury brand
How did Ferrari surpass Hermès in stock multiple value?
Ferrari surpassed Hermès in stock multiple value by focusing on scarcity, exclusivity, and strong brand appeal. Ferrari's strategy of selling fewer cars than the market demands, combined with its strong emotional connection with customers and growing demand from the global wealthy population, has driven its stock multiple value higher than Hermès.
What is Ferrari's current market valuation?
Ferrari's current market valuation is over $75 billion, surpassing Hermès as the most valuable luxury company in the world as measured by stock multiple, which gauges growth and profit prospects. The company's stock now trades at 50 times earnings.
Who is the CEO of Ferrari and what is his background?
Benedetto Vigna is the CEO of Ferrari. He has a background in physics and spent most of his career at Geneva-based semiconductor maker STMicroelectronics, where he ran its micro-electromechanical systems and sensors group2. Vigna's appointment at Ferrari in 2021 signaled the importance of technology in the company's growth.