The lunch rush is dead as Americans live for the weekend

The shift to hybrid work has led to a decrease in weekday lunch spending at bars and restaurants, with a 3.3% drop in transactions from 11 a.m. to 2 p.m. compared to 2019. However, weekend and happy hour spending is on the rise, signaling a change in consumer habits post-pandemic. Businesses are adapting by targeting weekend diners with promotions and new offerings to attract the crowds that are now more active during these times.