The PC industry is finally on the path to recovery
What triggered the global PC market's recent recovery?
The global PC market's recent recovery was triggered by a combination of factors, including the hype around AI PCs, a commercial refresh cycle, and a return to more normal purchasing cadences following the initial surge in demand during the pandemic6. This has led to two consecutive quarters of growth, according to market research firm IDC.
How much did the PC market grow according to IDC?
According to IDC, the PC market grew by 3% in the second quarter of 2024, marking its second consecutive quarter of growth after seven consecutive quarters of decline. This growth was driven by increasing demand for AI-capable devices, with Apple seeing the largest growth among PC makers.
What was Gartner's reported growth for the PC market?
Gartner reported a 1.9% year-over-year growth for the PC market in the second quarter of 2024. This marks the third consecutive quarter of growth for the industry, following a period of decline. The growth is attributed to increasing demand for computing and the hype around AI PCs, as well as a commercial refresh cycle.