
As part of its generative AI initiative announced at WWDC 2024, Apple has introduced several new features in Siri:
These enhancements to Siri are part of Apple's broader AI initiative, Apple Intelligence, which aims to make the AI experience more personal and contextually aware.

The new Genmoji feature, introduced by Apple at WWDC 2024, allows users to create custom emoji-like images using AI. This feature will be available on devices that support Apple Intelligence, including the iPhone 15 Pro and devices with M1 or newer chips. Genmoji can be created by simply providing a description or by using images of friends and family from your photo library. These Genmoji can then be used as stickers for reacting to messages with a Tapback or inline with your messages.

The new ChatGPT integration with Siri and other Apple devices enhances user interaction and functionality in several ways:
Expertise routing: Siri users can now route questions to ChatGPT for "expertise" where it might be helpful. This means that users can get more accurate and sophisticated answers to their questions as ChatGPT is designed to handle complex queries.
Inclusion of photos: Users can include photos with the questions they ask ChatGPT via Siri. This allows for a more interactive and engaging experience as users can get information or suggestions based on the visual content they provide.
Integration with OS-wide tools: ChatGPT is integrated into OS-wide tools such as Writing Tools (powered by Apple Intelligence), which allows users to create content with ChatGPT, including images. This makes it easier for users to generate ideas, revisions, or variations of their content without leaving the app they are working in.
Free access: The ChatGPT integrations will be available on iOS 18, iPadOS 18, and macOS Sequoia later this year, and will be free without the need to create a ChatGPT or OpenAI account6. This makes it more accessible to users who may not have previously used ChatGPT.
Overall, the integration of ChatGPT with Siri and other Apple devices provides a more seamless and efficient user experience, allowing users to access information and complete tasks more easily3.