TikTok played a significant role in the rise of the tinned fish trend. In late 2020, a video of a user making a tuna melt using canned tuna and Trader Joe's Everything But the Bagel seasoning went viral, garnering millions of views and likes4. This led to other users posting their own tinned fish creations, fueling the trend. The trend has been driven by factors such as nostalgia, convenience, affordability, and health. Tinned fish's popularity on TikTok has led to increased demand and wider availability in stores.
Acme Smoked Fish introduced Lox in a Box snack kits, available with cream cheese or avocado, for on-the-go fish consumption. Legend of Master International also showcased its Kani fish cake sticks, designed for convenient, on-the-go eating or cooking.
The Summer Fancy Foods Show was hosted by the Specialty Foods Association.