In recent years, Apple prioritized battery life, port availability, and other important features over thinness. This shift in focus aimed to address concerns from users who preferred devices with slightly larger batteries and better functionality. The company's decision to revert back to focusing on thinner devices is evident in the release of the M4 iPad Pro, which is touted as the thinnest device Apple has ever made.
The M4 iPad Pro is thinner than the iPod shuffle and nano, making it the thinnest device Apple has ever made4. This achievement demonstrates Apple's ability to produce thinner, lighter devices without compromising battery life or durability.
The key changes Apple plans to introduce in the iPhone 17 Ultra, next-gen MacBook Pro, and Apple Watch include a significantly thinner design, without compromising battery life or durability3. The iPhone 17 Ultra is expected to have a major redesign, with a possible camera relocation and a new software feature exclusive to the Ultra model. The next-gen MacBook Pro and Apple Watch are also anticipated to follow this thinness trend, although specific changes for these devices are not mentioned in the report.