TikTok ads and branded content will now include AI avatars of creators and stock actors

TikTok's newly introduced generative AI avatars have two main functionalities: Custom Avatars and Stock Avatars.

1. Custom Avatars: These avatars are designed to represent a creator or a brand spokesperson. Creators can choose to scale their likeness to create multilingual avatars, allowing them to expand their global reach and brand collaborations. Brands can create avatars with their spokesperson or a creator they have partnered with to localize their global campaigns.

2. Stock Avatars: These are pre-built avatars created using paid actors who are licensed for commercial use. The idea behind these avatars is to give businesses a way to add a human touch to their content. TikTok says the avatars are created with actors from a range of backgrounds, nationalities, and languages.

In addition to these avatars, TikTok is also launching an “AI Dubbing” tool for creators and brands to expand the reach of their ads and branded content. This tool will allow creators and brands to translate their content into 10 languages, including English, Japanese, Korean, and Spanish. It automatically detects the language in a video, then transcribes and translates the content to produce a dubbed video in the preferred language.

TikTok's new "AI Dubbing" tool allows creators and brands to translate their content into 10 languages, including English, Japanese, Korean, and Spanish4. The tool automatically detects the language in a video, then transcribes and translates the content to produce a dubbed video in the preferred language. This feature aims to help creators and brands communicate with global audiences.