TikTok and Universal Music Group end feud with new agreement

Universal Music Group (UMG) has renewed its partnership with TikTok, reintroducing artists like Taylor Swift and Drake to the platform's billion users. The new deal, effective since the previous agreement expired on February 1, also focuses on addressing AI concerns in the music industry, ensuring protection for artists and songwriters.

TikTok commits to removing unauthorized AI-generated music and enhancing artist attribution. The agreement includes new monetization avenues through TikTok’s expanding e-commerce features and ongoing development of tools to aid artists in analytics and ticketing.