Tim Cook: Apple has advantages to develop its generative AI

During a recent investor call following Apple's Q2 fiscal 2024 results, CEO Tim Cook highlighted the company's ongoing developments in generative AI, hinting at potential new AI features in iOS 18. Cook emphasized Apple's unique advantages, such as its Apple Silicon neural engine and a strong focus on privacy, which he believes will distinguish their AI offerings from competitors.

Cook expressed excitement about unveiling these developments at the upcoming WWDC 2024, mentioning significant investments in AI and promising "very exciting things" for customers. Apple is rumored to be integrating AI features like a chatbot, smart playlists for Apple Music, and a Safari browsing assistant in its operating systems, with some features expected to be previewed at WWDC.