Tim Cook on Generative AI: 'We Have Advantages That Will Differentiate Us'

During Apple's second fiscal quarter earnings call of 2024, CEO Tim Cook discussed the company's advancements in generative AI. He highlighted Apple's unique position, promising "very exciting things" soon, underpinned by seamless integration of hardware, software, and services, along with a focus on privacy. Cook also mentioned that Apple's AI features are expected to run on-device, enhancing privacy and security, with the upcoming M4 chip playing a crucial role in this development.