Toys ‘R’ Us Debuts First Video Ad Using Sora, OpenAI’s Text-to-Video Tool
When was Sora first introduced to the public?
Sora, OpenAI's text-to-video AI model, was first introduced to the public in February 2024. It garnered attention for its ability to generate realistic, minute-long videos based on text prompts.
How does Sora create videos from text?
Sora, a text-to-video AI model developed by OpenAI, creates videos from text by using a diffusion model that relies on patches instead of tokens. It starts with a mere static noise and gradually transforms it into a detailed video, one frame at a time. It learns from a massive dataset of text paired with video clips, grasping how words translate into visual narratives, and can generate videos up to 60 seconds long featuring detailed scenes, complex camera movements, and characters5.
What is Sora and who developed it?
Sora is a text-to-video AI model developed by OpenAI, the company behind ChatGPT and DALL·E. It can create realistic and imaginative scenes from text instructions, with the ability to generate videos up to 60 seconds long. Sora is currently in the testing phase, with a select group of artists and red-team hackers trying out the tool.