Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora
Who directed The Origin of Toys "R" Us commercial?
The Origin of Toys "R" Us commercial was directed by Nik Kleverov from the creative agency Native Foreign. The commercial was co-produced by Toys "R" Us Studios President Kim Miller Olko as executive producer and Native Foreign. The commercial was created using OpenAI's new text-to-video tool, Sora.
What is Sora, as introduced by OpenAI?
Sora is a text-to-video generative AI model developed by OpenAI. It allows users to create photorealistic videos up to a minute long based on written prompts. Capable of generating complex scenes with multiple characters and specific types of motion, Sora is currently only available to a select group of artists and "red-team" hackers who are testing the tool for beneficial uses and potential harmful applications36.
When was Sora first debuted by OpenAI?
Sora, the text-to-video AI model by OpenAI, was first debuted in February 2024. This video synthesis tool has the capability to generate up to one-minute-long videos with realistic scenes and multiple characters, all created from text instructions.