Macy's plays a crucial role in keeping Toys 'R' Us alive by partnering with WHP Global to open Toys 'R' Us-branded shops in over 400 Macy's stores1. This partnership not only provides Toys 'R' Us with a platform to reach customers but also allows Macy's to expand its toy category and attract millennial parents familiar with the Toys 'R' Us brand.
Sora, OpenAI's text-to-video generative AI model, can create up to one-minute-long videos featuring realistic scenes and multiple characters, all generated from text instructions. It can generate content with variable durations, resolutions, and aspect ratios and employs a diffusion model within a transformer architecture, guiding the overall composition while crafting intricate textures.
The AI-animated brand film depicts Toys 'R' Us founder Charles Lazarus as a young boy in his dad's bicycle shop, dreaming of a future filled with toys4.