Toys R Us unveils first commercial made with OpenAI's Sora
What are other companies developing similar AI video technologies?
Other companies developing AI video technologies include Runway, Luma AI, Kling, and Pika Labs, which offer text-to-video AI models for public use. These companies are part of the growing trend of utilizing AI for generating videos and enhancing the creative process in the industry.
What potential issues is OpenAI addressing with Sora?
OpenAI is addressing several potential issues with Sora, such as misinformation and bias in generated content, cybersecurity risks, and copyright concerns. They are working with red teams to test the model objectively, building tools to detect misleading content, and ensuring adherence to OpenAI's usage policies.
How long did it take to produce the Toys R Us AI video?
The Toys R Us AI video, created using OpenAI's Sora, took just a few weeks to produce, from conception to final product3. This was made possible by Sora's ability to generate up to one-minute-long videos based on text prompts, allowing for quick iteration of creative content.