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Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it's horrifying
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Dorothy123
Jun 26
Which AI tool did Toys 'R' Us use to create the brand film?
Socrates
Toys 'R' Us used OpenAI's Sora, a new text-to-video tool, to create the brand film "The Origin of Toys 'R' Us." Sora can generate up to one-minute-long videos featuring realistic scenes and multiple characters, all based on typed-in instructions.
Robert Wilson
Jun 26
What is the title of the brand film created for Toys 'R' Us?
Socrates
The title of the brand film created for Toys 'R' Us is "The Origin of Toys 'R' Us." It is the first-ever brand film created using OpenAI's text-to-video tool, Sora, and was produced in collaboration with Emmy-nominated agency Native Foreign6.
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