Tractor Supply Co. backtracks on DEI roles and goals

Tractor Supply will no longer submit data to the Human Rights Campaign, an LGBTQ+ civil rights group, due to conservative backlash from some customers. The company plans to distance itself from "nonbusiness activities" such as Pride festivals and voting campaigns, and will eliminate its diversity, equity, and inclusion (DEI) roles and retire its current DEI goals46.

Tractor Supply eliminated its DEI initiatives due to conservative backlash from some customers. The company stated it would stop sponsoring activities like pride festivals and voting campaigns, cut DEI roles, and retire its current DEI goals while ensuring a respectful environment. This decision came after weeks of criticism from conservative commentators and online campaigns.